Interviews, opinion pieces and rankings where Boom Growth Partner and its CEO, Albert Zonana, talk about 360 marketing, digital media, creativity and brand growth. Every item links to the original publication.
Less than a year before the 2026 FIFA World Cup, brands are redesigning their strategies to connect with increasingly fragmented, digital and demanding audiences.
Albert Zonana, CEO of Boom Growth Partner, explains how artificial intelligence is transforming creative processes and accelerating research, analysis and experimentation without replacing human talent.
Consumers are tired of empty promises. That’s why we help brands be more consistent between what they say and what they do, and to communicate with transparency rather than exaggeration.
Boom Growth Partner strengthens its 360 model and accelerates its international expansion with comprehensive growth strategies.
About Albert Zonana
Albert Zonana is the CEO of Boom Growth Partner. In interviews with Expansión, Milenio, Excélsior, Merca2.0 and Latinspots he has discussed artificial intelligence in the creative process, omnichannel strategy, the role of television in a digital media plan, marketplace growth and the agency’s international expansion.